- 1 - 1 / 1
- 1.Online behavioural advertising: how to do it legally
- Publish Date
- 01 Dec 2009
- Organisation
- Boyes Turner
- Summary
This article looks at Online Behavioural Advertising (OBA) and the use of cookies which has often been cited as invading privacy. We also examine the framework of UK and EU law which has been developed to protect consumers and provide some useful practice points to protect your business.
- Jurisdictions
-
- United Kingdom
- Sectors
-
- Technology, Media and Communications
- Advertising
- Internet and E-Commerce
Please Log In
Please login to read this article.
If you dont have an account with Linex please
sign up for free.
Access news from law firms, accountancy firms, government and regulatory bodies, legal and business publishers worldwide.